Zuleya Arrives At D3

A rebranding of the retail arm of the innovative Fatima bint Mohamed bin Zayed Initiative (FBMI) was completed in October 2016 with the unveiling of a new retail brand – Zuleya – and the soft opening of a new retail showroom in Dubai Design District (D3) to accompany the existing showroom at Yas Mall in Abu Dhabi.

FBMI is a unique social enterprise that harnesses the traditional skills of the Afghan people to produce hand-knotted carpets, embroidered furniture and traditional handicraft at fair market wages in Afghanistan. These products are then marketed and sold internationally by Zuleya to help fund the provision of FBMI’s in-country education, healthcare and employment initiatives.

The new Zuleya showroom at D3 will mark its official opening in early-2017 with a high-profile event designed to educate consumers on the origins of the brand and the inspirational story behind the creation of its authentic products in Afghanistan.